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 1 - Net Gain: Expanding Markets Through Virtual Communities Browse Website open in new window
    
  07-January-2012 
Book by Hagel and Armstrong presenting scenarios and how online communities were used strategically to build value to customers and gain a competitive edge.


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 2 - Hosting Web Communities: Building Relationships, Increasing Customer Loyalty, and Maintaining a Competitive Edge Browse Website open in new window
    
  07-January-2012 
Companion site of a book written by Cliff Figallo, who presents technologies and community development techniques suitable to web-based communities. Includes links to other resources.


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